Career Coach Directory

Working with a Career Coach can greatly accelerate your career path and help you make progress towards fulfillment. Everyone can benefit, no matter what stage you're at or what position you hold. Working with a UC Santa Cruz alum who is a coach can help you leverage the unique education you received at UCSC. They know better than others what you have to offer.

 Naz Beheshti 
Cowell '99, Psychology

Naz Beheshti holds a BA in Psychology from UCSC and started her career working alongside Steve Jobs at Apple. She has over a decade of experience working in a tech startup and Fortune 500 companies before becoming an executive coach and starting Prananaz, a corporate wellness company. She empowers leaders to fulfill their highest business, personal, and social potential through mindset and behavior change. She is also a regular Forbes Contributor and is the author of a new book, Pause. Breathe. Choose.: Become the CEO of Your Well-Being. Beheshti is a certified advanced NLP (neurolinguistic programming) practitioner, certified transformational coach, and a certified holistic health coach.

Area of Focus: stress management, resilience, habit formation, overcome limiting beliefs, develop mindfulness and emotional intelligence, gain greater clarity, creativity, energy, and productivity, boost confidence and lead with intention and purpose, work through conflict and build trusted relationships, strengthen interview and negotiation skills, strengthen communications skills and leadership presence, lead authentically guided by values, awareness, and presence, make better choices for a better life.

Banana Slug Discount: Complimentary 30 min. consultation to see if we are the right fit for each other. 20% off the program.

Learn more on her website 

Kimberley Bueno-Schonig 
Crown '16, Politics and Legal Studies


Kimberley Bueno-Schonig is an award-winning Entrepreneur and Non-Profit Founder. She coaches individuals in business or career development. Kimberley has been on a mission to support and empower as many people as she can. She helps individuals build and scale their own businesses or help individuals secure their dream job. She offers curated and personalized experiences to ensure that clients can achieve their goals. Kimberley has worked with organizations like Chamber of Commerce and Lean In, providing expertise in business and career professional development. She has also worked with small businesses on business strategy and growth.

Area of Focus: Business Branding, Entrepreneurship, Business Strategy and Development, Small Business Growth, LinkedIn Profile Optimization, Resume and Cover Letter Audits, Networking Strategies, Virtual and In-person Interview Preparation, Salary Negotiation, Career Coaching, Business Coaching

Banana Slug Discounts: 1 free coaching session if you refer a friend, 25% off for an entire 12-week coaching package

Learn more on her website




Marcia Wall 
Stevenson '92, English and Literature

 Marcia Wall is a Certified Career Services Provider and Certified Global Career Development Facilitator with two decades of experience. Her mission is to help others realize and achieve their own expectations. She provides services in career counseling, writing resumes and cover letters, mock interviewing, personal branding, network coaching, job search techniques, LinkedIn profiles, and academic counseling. She has worked for various non-profits, educational institutions, and private companies providing career resources to a vast range of clientele. 

Areas of Focus: LGBTQ+ Alums, Recent Graduates and Early Career Professionals, Non-profit Sector, Education, Recruiting, Nursing

Banana Slug Discounts: 20% off all services, one free half-hour consultation

Contact Marcia




Bridget Peri 
Crown '96, Anthropology


Bridget Peri has a Bachelor's degree in Anthropology from UC Santa Cruz, a Masters in Business Administration and Counseling from California State University Sacramento. Bridget enjoyed achieving her professional goals as a Sales Manager in a variety of work environments including Fortune 500 companies, small businesses, and state government. Bridget is a Certified Professional Co-Active Coach through Coaches Training Institute. Bridget Peri Coaching offers Coaching over the phone to English-speaking clients worldwide. Skype calls are available if desired.

Areas of Focus: Improving productivity and profitability, professional and personal relationships, and professional fulfillment. Life balance and sense of purpose. Greater ease and clarity with professional and personal transitions.

Banana Slug Discounts: Two free coaching sessions

Learn more on her website


Eric Morse
Kresge '07, Health Sciences


Eric Morse brings his extensive recruitment, hiring, and tech-industry workforce knowledge to guide others in finding meaningful work. Eric helps people who are overworked, underpaid, lost in their job search, or stuck in a job they don’t care about the transition to highly-paid and highly respected professions doing work that they love. He is passionate about designing the right strategy, messaging, and engagement to accelerate their career goals. Our programs are customized and 100% tailored to you with a proven framework to deliver results.

Area of Focus: Resume, LinkedIn Profile and Cover Letter Revamps, Getting a Job Fast - Offline and Online Networking Strategies, Virtual and In-person Interview Preparation, Offer Negotiation, Staying Happy at Your Job, Career Discovery - Finding Meaningful Work

Banana Slug Discounts: 15% off all services

Learn more on his website

Danielle Sheppard
Stevenson '99, Psychology
Danielle uses a strengths-based approach focused on mindfulness, inner wisdom, and loves to help individuals see and express the strengths they often overlook in themselves. She has been coaching clients in life and career since 2002 and began running workshops and teaching in 2005, followed by national licensure in 2012. Danielle’s clients rave about her natural intuition, down to earth, non-judgmental approach, and love her balance of warmth, kindness, and ability to provide life changing insight.

Area of Focus: Career and life transitions, Relationships, Career satisfaction, Finding one’s purpose, Identity, LGBTQ+ affirmative, Parenting, Grief & Loss

Banana Slug Discounts: 2nd session 1/2 off, 1 free session if you refer a friend

Learn more on her website


Andrew Call
Rachel Carson '07, Film & Digital Media


Andrew grew up in Portola Valley and earned his B.A. in Film and Digital Media from UC Santa Cruz in 2007. He is currently a recruiter and executive coach with his own practice and previously worked at Uber, Facebook & Houzz. He is also a graduate of the Coaches Training Institute in San Rafael. He lives in Belmont with his wife, Elena, a neurologist at Kaiser, their daughter Isabelle and son Wilder, and their two cats, Calvin & Hobbes.

Outside of work, you can find Andrew spending time with family, writing his novel, traveling, volunteering, swimming, playing tennis, and watching movies. He has served on non-profit boards and is currently a member of the Alumni Council at UC Santa Cruz and serves on the Personnel Committee at Portola Valley Presbyterian Church.

Area of Focus: Working with people who are making any kind of transition in their career, Working with mid-level to c-suite managers, Working with physicians, Enneagram for deeper self-awareness in work/life, Design thinking

Banana Slug Discounts: 25% off for an entire 8-week coaching package 

Learn more on his website


 Sarah Magruder
Cowell '13, Psychology


Sarah Magruder is a Certified Professional Coach through iPEC with a Bachelor's degree in Intensive Psychology from UC Santa Cruz. Sarah works with clients who are ready for a change in their lives but might not be sure what that really looks like or how to get there. Whether feeling stuck or unfulfilled at work, in relationships, or in their day-to-day life, Sarah coaches her clients to help them identify who they really are/what they truly desire, what obstacles are holding them back, and how to make the shifts necessary to create the results they dream of achieving. She will support you to get the clarity you need to build the life you really want. 

Area of Focus: Transitions, Mindset, Making Decisions, People-Pleasing, Relationships, Career satisfaction, Energy Leadership 

Banana Slug Discounts: 10% off services, 1 free session if you refer a friend

Learn more on her website  website







Lakeya Cherry


Lakeya Cherry, DSW, MSSW is an entrepreneur, executive coach, social worker, thought leader, Google #IamRemarkable and Certified Dare to Lead™Facilitator. Through her work, Lakeya has developed programming and facilitated content that has touched the lives of many around the globe. She earned her Master of Science in Social Work from Columbia University and her Bachelor of Arts in Psychology and Legal Studies from the University of California at Santa Cruz. Dr. Cherry earned her Doctorate in Social Work from the USC Suzanne Dworak-Peck School of Social Work.

Area of Focus: Leadership and executive coaching. Typical audience: Women and BIPOC, emerging leaders to c suite, nonprofit, education, startups, high achievers, entrepreneurs. Topics: leadership, balance, perfectionism, imposter syndrome, managing up, diversity, equity, inclusion, and belonging, resilience, emotional intelligence, mindset, courage, values, executive presence, creativity, time management, productivity

Banana Slug Discounts: 1 complimentary 30-minute discovery session and 10% off coaching packages (3 months minimum)

Learn more on her website


Christine S. Oh

Christine S. Oh, Oakes 2002, is an executive and career coach and nonprofit consultant. As an executive and career coach, Christine helps explore the core of who they are, so they can discover the career that is right for them. Her career spans nearly 20 years in the nonprofit, philanthropic, social enterprise and political spheres. Christine is an Associate Certified Coach (ACC), a Certified Fund Raising Executive (CFRE), a Highlands Ability Battery certified consultant, and CoreClarity certified Strengths Coach and Facilitator. She received her MPA from University of Southern California. 

Area of Focus: My coaching clients are primarily those who are committed to finding a long-term, fulfilling career but feeling stuck or unsure of their next steps. I use a variety of tools and assessments to support them to find and land their ideal jobs and advance in their careers.

Banana Slug Discounts: Complementary 60 min. consultation and 10% off coaching packages.

Learn more on her website 


Adina Zinn

Adina Zinn is a Certified Career and Life Coach focused on helping recent college graduates and mid-career professionals navigate their lives and career paths. Her caring and intuitive approach will encourage and motivate you to achieve and exceed your goals. Many of her clients have had excellent results - landing jobs, crushing interviews, and getting huge salary increases as a result of working with Adina

Area of Focus: Based on her over ten years years as a Generalist Recruiter, Adina provides high touch coaching centered around job search, career transition, action, and results. She creates a custom plan for each client that can include:

Career Exploration

Resume Review and Assistance

Creation of Customized Cover Letters

Mock Interviews

Networking Guidance

Creation and Improvement of LinkedIn Profile

Salary Negotiation Assistance

Elevator Pitch Creation

Banana Slug Discounts: 50% off first session First 20 minute call is always free!

Learn more on her website








Michele Lando
Stevenson '13, Business Management Economics

Michele Lando is a certified professional resume writer, personal branding expert, and founder of Write Styles. After obtaining her degree from UC Santa Cruz in Business Management Economics, Michele knew that she wanted to blend her love of business and personal style. Amidst the start of her career in recruiting, Michele noticed people struggling to articulate their value through an expertly crafted resume and professional appearance, which is how the idea for Write Styles was born. She has a passion for helping others present the best version of themselves both on paper and in person, and works to help individuals create a perfect personal branding package. As a certified professional resume writer, Michele provides each client with individualized attention to advise on content optimization, resume review, and overall industry insight.

Michele works one-on-one with clients to craft effective application documents including resumes, cover letters, personal statements, and LinkedIn profiles. Additionally, she conducts workshops and creates resources to assist with resume writing, LinkedIn optimization, and career development.

Area of Focus: Resume Writing, Personal Branding, LinkedIn Optimization, Career Development, Interview Preparation, Job Search, Entrepreneurship, Content Optimization, Higher Education Applications, Personal Statements, Personal Bios, Web Content

Banana Slug Discounts: Free consultation and resume critique 

 Learn more on her website


Veronica Cano
John R. Lewis College '09, Latin American & Latino Studies and Sociology
Veronica is a holistic career counselor with Career Intentions where she provides support, guidance, tips, and resources to professionals who want to advance their career or business, and improve their overall well being. She holds a bachelor's in Latin American & Latin@ Studies combined with Sociology from UCSC, & holds a master's in Counseling with a specialization in Career Counseling from California State University, Sacramento. Currently, Veronica works as a community college counselor serving students from disproportionately impacted backgrounds where she provides academic, career, and personal counseling.  Also, she has a dynamic work history, which has centered in the social service sector, from working with nonprofits, county, state, and higher education. As a career counselor for Career Intentions, Veronica's goal is to help professionals live a fulfilling life (live the life that they want!) by helping professionals discover their value, purpose, career path, as well as prepare them to navigate the complex job market & advance their career.

Area of Focus: Veronica is skilled in facilitating the career development process (which is a lifelong process!) with clients (by assisting with self-exploration, career exploration, major exploration), as well as helping clients become job search ready (resume, cover letter, interview prep, attire, experiential education, networking, LinkedIn optimization, salary negotiation, job search strategy, etc). Also, Veronica loves facilitating career counseling group workshops, such as the "Channel Your Inner Confidence" group workshop where participants gain self-confidence, boost self-esteem & self-love, as well as beat imposter syndrome. In addition, Veronica specializes in serving the following populations: students, graduates, professionals, and the BIPOC community (more specifically the Latinx community, immigrant community, as well as the undocumented community). 

Banana Slugs Discount: Free 15-minute consultation & 50% off any career counseling service.

Learn more on her website, LinkedInInstagram, & Facebook
Rosalinda Gallegos
Stevenson College '16, Legal Studies and Sociology

Rosalinda Gallegos, Stevenson College 2016, is an entrepreneur, executive coach, and life coach. Rosalinda brings a holistic approach to mental wellbeing and empowers individuals to find balance in their daily life. She uses a strengths-based approach focused on mindfulness and emotional intelligence while building confidence to ensure successful outcomes for her clients. 

She has over 20 years of experience working with disadvantaged communities, with a focus on improving the lives of individuals to foster a thriving community. With a proven record of generating and building positive relationships, managing projects from conception to completion, designing educational strategies, and coaching individuals to success. Rosalinda is passionate about empowering individuals and providing insight into successful pathways.

Area of Focus: Leadership, executive coaching, grassroots movements, and life coaching. Address generational trauma, negative cycles, and hold balance in all areas of life. Whether you are looking for your next life step, finding your passion, want to refine your resume or cover letter, interview preparation, and/or seeking to create more good habits in life to improve your well-being.

Banana Slugs Discount: Free one-hour session // 15% off a session when you refer a friend and they book an appt. 

Learn more on her website












Taren Sterry
Porter College '01, Community Studies
With Big Time Coaching, Taren coaches individuals who want to live and lead BIG, with intention, purpose, and
responsibility for their entire experience.

Taren has a Bachelors in Community Studies from UC Santa Cruz, a Masters in Gerontology and Thanatology (Death, Dying + Grief) from the College of New Rochelle, she holds an Instructional Design Certification from NYU, and the designation of Professional Certified Coach (the second highest ranking) with the International Coach Federation. Taren has delivered over 10,000 hours of coaching, training and workshop facilitation for global brands like Calvin Klein and Tommy Hilfiger, non-profits like New York Cares and the National Hospice and Palliative Care Organization, universities including Columbia and NYU, and for countless start-ups, galleries, firms, solo-venturers, artists and others.

Area of Focus: Taren's approach with clients is comprehensive (we talk about everything, not just what needs "improvement"), and her methodology is both ontological (who you are) and facilitative (how you do it). Through her work, the power to create what you want becomes the reality of your daily existence with new levels of confidence, purpose and satisfaction.

Banana Slugs Discounts: FREE 30-min Discovery Session, then $250 for 1:1 coaching session

This list of alumni career services providers has been compiled as a resource to UC Santa Cruz graduates. As professional counselors, their expertise has market value. While some career coaches listed offer a discount on their services to UCSC alumni, rates still apply. Prices and offerings will vary. If you are an alum who would like to be listed in this directory, please contact the Alumni Office at